To me, the ads say "Our phones arent as exciting and enthralling to use as the other guys'. Our phones are boring." Their ads might as well be pushing my Motorola RAZR phone. I do one or two things with it and put it back in my pocket. I use my iPhone a lot. I play games, I have utilities that help me with my work, I surf the web, I do LOTS with it. MS tells me in their ads that "boring" is what they are going for.
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